Choo Yilin Jade Jewellery Singapore Local Designer Heritage Label Shophouse Emerald Gem Joo Chiat Katong Architecture InspirationOur fan-favourite Shophouse collection, which takes its inspiration from our humble home - the Peranakan shophouse, makes its comeback this time around refreshed in a new White Rhodium coat.

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Choo Yilin Jade Jewellery Singapore Local Designer Heritage Label Empower Women International Day

This International Women’s Day, we seek to celebrate women – along with their all-encompassing moments. For this edition of Choo Yilin’s Empowered Everyday Women series, we’re proud to introduce Sheryl Lee who graced us with her story of embracing life and its ebb & flow.

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Choo Yilin Jade Jewellery Singapore Local Designer Heritage Label Women Empower International Day Marie ChooWomen who never take failure lying down; who are constantly pursuing personal development and betterment – these are the woman we are celebrating for Choo Yilin’s Empowered Everyday Women series, starting off with sports and animal enthusiast, Marie Choo.
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Choo Yilin Jade Jadeite Jewellery Singapore Local Designer Heritage Label Joo Chiat Peranakan Shophouse Inspired Emerald Cut GemstonesLast Summer, the Choo Yilin Shophouse Collection was released. This time around, we're reviving it and introducing our signature medium of Type A Burmese Jadeite into the mix for an eclectic collection featuring touches of asymmetry and modern silhouettes. 

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A Joo Chiat Love Story

February 14, 2017

Choo Yilin Jade Jewellery Singapore Local Designer Heritage Label Joo Chiat Katong Love Story Wedding Engagement
"It is the stolen moments and halcyon days: of wistful nights and young love on a rickety swing, of curious bright eyes peering through every neighbour's window, of tender weddings and quiet goodbyes... It is the confluence of years that embodied youth, happiness, and age - Joo Chiat is, above all, Love."
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Choo Yilin Jade Jewellery Singapore Local Designer Camellia Flower Valentines Day Gift Women Ladies Girlfriend
At the heart of our brand values lies the importance of awareness - of understanding you and what you love. We've heard you loud and clear – the favourite Camellia collection makes it comeback, this time, in all its warm rosy-hued glory.
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Choo Yilin Jade Jewellery Singapore Chinese New Year Outfit Suggestions Culture Luck
Today, we're proud to introduce to you, Avalyn, who agreed to share with us her personal thoughts on Chinese New Year, own recollection of personal heirloom Jade pieces, and how her twin daughters have reacted to jade jewellery.
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Choo Yilin Jade Jewellery Singapore Local Designer Heritage Label Joo Chiat Katong Guide Food Shopping Tourist

We've called the charming heritage neighbourhood of Joo Chiat, 'Home', for the last couple years. In this post, we share with you our best kept secrets from the people who've spent way too many long days working within 331 Joo Chiat Road. 

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Choo Yilin Jade Jewellery Singapore Peranakan Lace Flower Jade Ring Culture History EmbroideryHand-sewn embroidery takes the spotlight in our latest Peranakan Lace collection - a nod and tribute to the art and finesse of traditional needlework, perfected by our local masters.

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It is in the journey, not the destination. No year is without its ups and downs, but through them we grow from strength to strength. From having our first flagship store to moving into a brand new office, here are some of the key highlights of Choo Yilin in 2016.
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