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A Chinese New Year’s Reflection: What's in a name?

February 15, 2018

Few people know this, but my name in Chinese characters, when translated into English, means "moving towards beautiful jade" - Choo Yilin
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Everlasting Flowers: Gifting Ideas For My Valentine

February 12, 2018

A curated selection of gifting ideas consisting of feminine florals to usher in the month of romance, love, and reunions.

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The JCYL Curtain Call

January 25, 2018

An elevated level of intricacy, an improvement in quality, and more collections of fine modern jade jewellery to celebrate life’s magical milestones - these advancements are what you have asked of us for and this is what we will be doing, moving forward. What this also means is that we are making some sacrifices along the way to make room for these grander things.

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Secrets of Joo Chiat I

January 17, 2018

We walked along the bright facades of East Coast Road - just a stone's throw from our Choo Yilin Studio - our Visual Architect stopped by a shophouse with subdued yellow walls, a humble frontage and dark emerald green Peranakan tiles. With a knock and a smile, we discovered a time-travellers’ gem and with this, we begin our Secrets of Joo Chiat Series.
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