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THE INSIDER

Secrets of Joo Chiat I

January 17, 2018

We walked along the bright facades of East Coast Road - just a stone's throw from our Choo Yilin Studio - our Visual Architect stopped by a shophouse with subdued yellow walls, a humble frontage and dark emerald green Peranakan tiles. With a knock and a smile, we discovered a time-travellers’ gem and with this, we begin our Secrets of Joo Chiat Series.
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Our year, with you

December 26, 2017

As 2017 draws to a close, our team wanted to take the time to count our blessings this year, and also to share our hopes for 2018. It was a heartwarming and humbling experience, to really zoom in on our year; there has been so much we’ve learned along the way.

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The Choo Yilin Gifting List

December 15, 2017

It’s 10 days before Christmas, and the true rush has begun, especially for those who have yet to embark on their merry gifting sprees. Fret not, there is still time and to save you even more of that, we’ve curated a list of our most wishlisted gifts for the ones who make our lives shine.

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Introducing the Peranakan Trio Collection: An Emblem of Time

November 16, 2017

Meet the Peranakan Trio Collection: An Emblem of Time.

The Peranakan Trio Collection is Choo Yilin’s thoughtfully envisioned third installment of its iconic Peranakan Line which comprises predecessors Peranakan Flower and Peranakan Lace. 

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