jade by choo yilin

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peranakan lace

a tribute to traditional finesse

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THE INSIDER

A Joo Chiat Love Story

February 14, 2017

Choo Yilin Jade Jewellery Singapore Local Designer Heritage Label Joo Chiat Katong Love Story Wedding Engagement
"It is the stolen moments and halcyon days: of wistful nights and young love on a rickety swing, of curious bright eyes peering through every neighbour's window, of tender weddings and quiet goodbyes... It is the confluence of years that embodied youth, happiness, and age - Joo Chiat is, above all, Love."
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Camellia in the warmest Spring blush

February 09, 2017

Choo Yilin Jade Jewellery Singapore Local Designer Camellia Flower Valentines Day Gift Women Ladies Girlfriend
At the heart of our brand values lies the importance of awareness - of understanding you and what you love. We've heard you loud and clear – the favourite Camellia collection makes it comeback, this time, in all its warm rosy-hued glory.
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Retracing Shared Links this Chinese New Year

January 24, 2017

Choo Yilin Jade Jewellery Singapore Chinese New Year Outfit Suggestions Culture Luck
Today, we're proud to introduce to you, Avalyn, who agreed to share with us her personal thoughts on Chinese New Year, own recollection of personal heirloom Jade pieces, and how her twin daughters have reacted to jade jewellery.
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Joo Chiat & our best kept secrets

January 17, 2017

Choo Yilin Jade Jewellery Singapore Local Designer Heritage Label Joo Chiat Katong Guide Food Shopping Tourist

We've called the charming heritage neighbourhood of Joo Chiat, 'Home', for the last couple years. In this post, we share with you our best kept secrets from the people who've spent way too many long days working within 331 Joo Chiat Road. 

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