It is in the journey, not the destination. No year is without its ups and downs, but through them we grow from strength to strength. From having our first flagship store to moving into a brand new office, here are some of the key highlights of Choo Yilin in 2016.
Mandarin Gallery Flagship Store
Our flagship store opened its doors in June this year. Situated in the heart of Singapore's prime shopping belt Orchard Road, the boutique houses all of our core collections ranging from our well-known jade pieces to ravishing pearl adornments.
Jade by Choo Yilin
We debuted our sister label Jade by Choo Yilin
as the answer to modern jade jewellery for everyday wear. With a focus on clean and modern silhouettes, Jade by Choo Yilin is all about design meeting functionality, and where less is more.
The Peranakan Flower Collection
The Peranakan Flower Collection was a star favourite this year for all of us and it is not hard to see why. Featuring the intricacies of shape and pattern that the Peranakans are so well-known for, the pieces from these series are a testament to everlasting heritage immortalised in beautiful jewellery to be passed down for generations to come. Good news: they are back in stock both online
Work Hard, Play Harder
A brand is only as extraordinary as its people, and nothing beats the passion of the people who make Choo Yilin happen. To celebrate and close a remarkable year, we took a day off and rode together into the sunset on a yacht.
As we leave the year behind and gear up for a brand new chapter, we would like to take the opportunity today to thank you for your endless support in 2016. We are not where we are today without your continued belief in what we do, so here's to more stories of heritage preservation and epic love in 2017.