Heritage Stories I: Heritage & Conservation

Singapore Story Heritage Conservation Culture

Heritage & Home

Heritage is culturally important as it defines who we are and why we believe in what we believe. Cultural heritage has a deep importance to who we are and shapes us into what we are. Our heritage and culture is what gives us faith, will and hope. There's no unit of measurement to figuring out what defines us but there's a journey to be taken in finding out who we truly are, and becoming who we are meant to be. Our heritage is the pivot to pointing us in the right direction because our heritage shapes our beliefs and aspirations. Our heritage is where our stories begin.

This issue we embarked on a journey to find out what heritage and conservation means to different people.
We dug a littler deeper and explored some heritage hotspots around Singapore to bring you the first part of our Heritage Stories.

What does Heritage mean to you?



Heritage: Chinatown

Singapore Story Heritage Conservation CultureImage Credit (above): Honeykids AsiaSingapore Story Heritage Conservation CultureSingapore Story Heritage Conservation Culture

"I’m happy to see more young people growing to appreciate the Cheongsam. It’s important to remember and pay homage to tradition, culture & heritage. It’s so important to remember our roots."
Rui Xian 23, Store Assistant, Mama & Misse 

"(I) miss how Chinatown was 3 years ago, it had more of a family and cosy vibe then. I would like to bring that atmosphere back. I wish the younger generation would have more interest in this area & trade (textile and fabric)."
Business Owner, Fabriccity


Singapore Story Heritage Conservation CultureImage credit (above): LivinginSingapore.org



Heritage: Tiong Bahru

Singapore Story Heritage Conservation CultureImage credit (above): Expatliving.com

Singapore Story Heritage Conservation Culture

"I would love to pass down my recipes to my descendants. I think taste is a very special sense – you may have Alzheimer’s but you can still have the ability to remember the taste of traditional cooking. I think ultimately, you must always have passion in whatever you do and be prepared to pour your heart and soul into it."
Mr Cheng (owner), 60s, Cheng's @ 27

"I think what constitutes to a large part of our identity is definitely our culture, heritage, and dialect. What I love about Tiong Bahru is that it’s really serene and quiet at night. The population mix is fair even and spread out between locals and expats. The most important thing I’ve learnt from my elders would be the importance of instilling the values of being hardworking and having integrity." - Glenn, 34, Cheng’s @ 27

Singapore Story Heritage Conservation CultureImage credit (above): Cheng's @ 27



Heritage: Little India

Singapore Story Heritage Conservation CultureSingapore Story Heritage Conservation CultureImage credits: Singapore Guide (top), The Chromologist.com (bottom)

Singapore Story Heritage Conservation Culture

“Heritage and Identity go hand in hand, it’s brimming with culture, heritage, and history. Working in Little India helped me reaffirm my heritage and identity, it also exposed me to different festivals that take place here that I wouldn’t have been originally privy to. What makes Little India, Little India, is the environment. The architecture and neighbourhood has been so well preserved." - Vani, 19 (right) Employee, Indian Heritage Center


"I wish Little India had more activities that engaged all the other races as well. I think the common misconception is that events in Little India is limited to Indians – it’s really not and it would be amazing to see people from all walks of life enjoying these events together. Thaipusam, contrary to popular opinion, really is a happy occasion and I’m incredibly proud of it and my culture.” 
Diyanah, 22 (left) Employee, Indian Heritage Center


"I think one thing that transcends race and culture is food. Food is universal yet subjective to individuals’ taste buds. I once saw a Chinese man eating Thosai with his hands and dipping it in dahl, he looks so satisfied with his meal and I felt a strange sense of pride and happiness. Thumbs up to him.” - Avtar, Employee, Indian Heritage Center


Singapore Story Heritage Conservation CultureImage credit (above): OkoGuide.com

Heritage: Joo Chiat

Singapore Story Heritage Conservation Culture
Image Credit (above): The Lotus Sanctuary

Joo Chiat has always been home for the Choo Yilin team because it was where the brand started. Heritage being one of the core tenants of our brand DNA also meant that Joo Chiat was the perfect option, given how the neighbourhood is synonymous with Peranakan culture. Joo Chiat is a symbol for the soul of the brand – the significance of our South-East Asian heritage and conservation.


Singapore Story Heritage Conservation Culture

"I was a part of The Indonesian Art Festival in 2016. We presented the musical theater act in English, but it felt undoubtedly true to Indonesian culture and heritage. It was inspired heavily by local myths. All the performers and staffs are Indonesian. To be able to work with such talented people of my country and to present it to Singapore at the time was my proudest moment so far." - Laurentia, Designer, Choo Yilin


Singapore Story Heritage Conservation Culture

"The most impactful life lesson from my grandparents would be to have tenacity and to keep pursuing the best. My grandparents led very humble lives, but it never detered them from raising a family of graduates."
- Jeanette, E-Commerce Executive, Choo Yilin



To be continued..