"I didn't really know what I wanted to do but I knew the woman I wanted to become" - Diane Von Furstenberg
At the very heart of our brand is to live a life of passion and purpose. We strongly believe that being a woman is about being bold, and daring to grow into the best version of ourselves. Being a woman calls for immeasurable strength that is very often disregarded. But here at Choo Yilin, we believe that all women are strong in their own right and the only thing that ought to be changed is the way the world perceives this strength.
We are a brand of becoming and our upcoming flagship store opening is a little milestone of that as we aspire to greater heights. The Becoming collection was designed to celebrate these milestones – to acknowledge these events, regardless of how small or seemingly insignificant they may be, help to shape us to become the best versions of ourselves. “Becoming” is a personalised journey, and no one can really say which milestones are significant to you. More than just an incredibly visually stunning collection, the pieces in the Becoming collection aims to hold significant emotive value for the meaning embedded within these pieces. The collection aims to personify a women’s personal achievement or promise in the form of a beautiful ring or earring.
The muses for the two exquisite pieces in the Becoming collection are Paige Parker and Tjin Lee – who perfectly embody the kind of values that goes behind Becoming consisting of:
the Adventurer's Earrings, and the Dreamer's Ring.
Withholding symbols of strength, character and moral integrity, the Becoming collection is inspired by the gladiolus flower. As a constant reminder to each and every woman that they possess immutable strength from within, we hope that they will become and bloom like this allusive flower. This flower is delicately carved into an immaculate jade piece that forms the centrepiece for this collection. Also featured in this collection are alluring gemstones such as the White Moonstone, White Topaz, and lustrous Pink Sapphire.
The Becoming collection will be available for purchase from the 9th of July onwards at our Mandarin Gallery store official opening. 30% of the profits from this collection over our opening weekend will go to CRIB Society, a platform designed to empower women entrepreneurs through networking forums and lifestyle events.