We have consistently reinforced our brand values of perpetuating love, conservation and heritage - and that's not about to change. Our firm belief in preserving tradition and heritage is not limited to Singapore as today, we explore the Hanami tradition of our East Asian neighbours.
Hanami, directly translates as 'flower viewing'. It is a yearly tradition that the Japanese hold close to their hearts, where they gather and sit under the cherry blossom trees to eat, drink, and appreciate the season's beauty.
This tradition that dates back centuries, was previously only enjoyed by the upper class. However over the years, this ritual has become a popular past time for all to gather with loved ones and be reminded of the transient nature of life.
It is said that the Hanami tradition first truly began when Emperor Saga of the Heian Period held parties with sake and traditional treats underneath the blossoming Sakura trees in the Imperial Court in Kyoto which prompted this practice.
Thereon, poets began writing prose depicting this practice and of the beautiful yet ephemeral blooms as the tradition started to spread throughout the Japanese peninsula.
In the modern day context, the tradition of admiring the Sakura is still highly revered although the style of parties has since evolved. During this blooming season, thousands of people fill the parks to celebrate the true arrival of Spring - its significance of new hope and a clean slate.
This season often coincides with the beginning of school and work after vacation, and so orientation parties are often opened with Hanami. These social gatherings especially of the younger generations can often go on till wee hours of the morning.
We adore how Hanami brings forth a spirit of love and gathering as well as how the Japanese have managed to preserve the very essence of this tradition through decades. Over here at Choo Yilin, we often draw inspiration from these heritage-rich traditions and strive to encapsulate them in our work.
It's no doubt that the Cherry Blossoms have long been a source of inspiration for us and we're thrilled to finally have the chance to share why. If you haven't already done so, read our previous post
on the Sakura to find out more.
You can view some of our Cherry Blossom collection pieces here