It's Christmas in Secret Joo Chiat!

Choo Yilin Christmas Pop Up Store

In September this year, our team with the Singapore Tourism Board brought awareness to the hidden gem of Joo Chiat by organizing a walking trail, involving other local vendors with uniquely planned workshops, and not forgetting the iconic map of Joo Chiat that was created from scratch and distributed to locals and tourists alike. The feedback was amazing, with many individuals finding nostalgia and enjoying the rich heritage the Joo Chiat holds. With our one year old store located in the vicinity, we are proud to be a part of such a lively and meaningful neighbourhood.


Choo Yilin Secret Joo Chiat Map

Map of Joo Chiat by Choo Yilin

Choo Yilin Shop House Joo Chiat

Our lovely shophouse along Joo Chiat Road


This Christmas as a follow up on the Secret Joo Chiat project, we will be bringing a precious piece of Joo Chiat to the heart of town! The event will involve a pop-up store for one week in the beginning of November, which will have our jewellery collections readily available to our customers in the city.

Located along Orchard Road, we hope to bring to you a wonderful and personalized experience with us, collaborating with other local vendors like pastry makers and a florist from Joo Chiat to create a Christmas Heritage themed store, so be sure to expect a space filled with holiday festivities! Customers will be able to shop our ready to wear collections and exclusive designs at the space, as well as preview our upcoming 'Bamboo Pearl Collection', launching at the end of November.

Christmas in Secret Joo Chiat will be...

Located at: 313 Somerset Level 1, Orchard Road, 238895

Open from: 9th - 15th November. 10am-10pm on weekdays, 10am-11pm on weekends.